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How a teeter-totter can help you craft a persuasive message

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As a kid on the playground, one of my favorite attractions was the teeter-totter. Maybe you called it a seesaw. A teeter-totter is a dangerous apparatus, not to be shared with anyone but a friend you can trust to keep the thing in balance. I still recall the pain and humiliation of thudding to the ground when a mean second-grader […]

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